My buddy Simon Scriver (rockstar nonprofit consultant extraordinaire from Ireland) has this fabulous podcast called Simon Scriver’s Amazingly Ultimate Fundraising Superstar Podcast – just rolls off your tongue, doesn’t it?! It’s nothing like any other podcast because he just has an unscripted conversation with amazing fundraisers and touches on all kinds of topics. Perhaps, the […]
Ciao from Venice! This week I’m headed to Peschiera del Garda in Verona where the Italian Fundraising Association is hosting its annual Festival di Fundraising conference. It’s not all pasta, pizza and Limoncello in Italy. It is the third biggest fundraising market in Europe after the UK and Germany. Italians generously donated €9.1m in 2017. […]
Imagine this: you want to create a legacy video for your organization but you are not sure where to start. It’s normal! It’s a big project, lots is at stake and you are probably asking yourself: How can I tell our story? What’s our legacy proposition? Who’s story can we tell? Doing some reconnaissance work […]
Attending and presenting at conferences around the globe and visiting our offices in different markets has exposed me to interesting insights that have made me reflect on what impacts legacy giving. Whether you’re a seasoned legacy professional or just starting out, these insights will help you be more effective and responsive to your donors’ needs. […]
On my February 20th post, I talked about segmentation as being the first step to starting or rebooting your legacy program. In it, we covered database segmentation so you can send a survey to your donors. A carefully thought-out survey can be the difference between receiving useful insights that will help you plot your donors […]