Imagine this: you want to create a legacy video for your organization but you are not sure where to start. It’s normal! It’s a big project, lots is at stake and you are probably asking yourself: How can I tell our story? What’s our legacy proposition? Who’s story can we tell? Doing some reconnaissance work […]
Attending and presenting at conferences around the globe and visiting our offices in different markets has exposed me to interesting insights that have made me reflect on what impacts legacy giving. Whether you’re a seasoned legacy professional or just starting out, these insights will help you be more effective and responsive to your donors’ needs. […]
On my February 20th post, I talked about segmentation as being the first step to starting or rebooting your legacy program. In it, we covered database segmentation so you can send a survey to your donors. A carefully thought-out survey can be the difference between receiving useful insights that will help you plot your donors […]
Today’s post is a departure from the usual legacy talk. Let’s talk about mental health in the social impact sector, shall we?! You see, over the past few months I have been busy curating a session for the Association of Fundraising Professionals International Conference later this month on this important topic. I’m extremely excited to […]
Wanting to mix it up. Today’s Q&A Thursday on legacy videos comes to you in video form. See what I did there?! 😉