Today’s post is a departure from the usual legacy talk. Let’s talk about mental health in the social impact sector, shall we?! You see, over the past few months I have been busy curating a session for the Association of Fundraising Professionals International Conference later this month on this important topic. I’m extremely excited to […]


Legacy marketing has traditionally taken form as printed collateral: brochure, pamphlet and oh my goodness, the dreaded “death newsletter“! How about diversifying your legacy marketing arsenal with some carefully and thoughtfully developed videos to post on your organization’s social media platforms, more specifically Facebook. According to Forbes, people over the age of 65 is the […]


One common question that I hear a lot is: where do I start? We’ve all been there, you need to start a new project, a new letter or in this case, a new legacy program and all you see is that awful white page on your computer. You know the one that is judging you, […]


Tuesday’s post on was the most read thus far. I hope it fostered an honest conversation about how we are not only reporting on legacies but also evaluating legacy programs and fundraisers, and it has. I would like to use today’s Q & A Thursday to address some of the questions and concerns the post […]