Legacy marketing has traditionally taken form as printed collateral: brochure, pamphlet and oh my goodness, the dreaded “death newsletter“! How about diversifying your legacy marketing arsenal with some carefully and thoughtfully developed videos to post on your organization’s social media platforms, more specifically Facebook. According to Forbes, people over the age of 65 is the […]


One common question that I hear a lot is: where do I start? We’ve all been there, you need to start a new project, a new letter or in this case, a new legacy program and all you see is that awful white page on your computer. You know the one that is judging you, […]


Tuesday’s post on was the most read thus far. I hope it fostered an honest conversation about how we are not only reporting on legacies but also evaluating legacy programs and fundraisers, and it has. I would like to use today’s Q & A Thursday to address some of the questions and concerns the post […]


I thought that would get your attention. Reporting legacies is often a topic of great discussion and debate among legacy fundraisers. The pressure by decision-makers in organizations on the legacy fundraiser to both project figures and to meet these projections is in my opinion what is wrong and short-sighted in legacy fundraising as a whole. […]


Sometimes you stumble across a website with a wealth of information and you ask yourself…. WHERE HAS THIS BEEN ALL MY LIFE? That was my reaction when I found Give Green Canada while doing research on the Canadian legacy market. Developed by Canadian legacy rockstar Natasha van Bentum and funded by foundations, corporations and the […]