Imagine this: you want to create a legacy video for your organization but you are not sure where to start. It’s normal! It’s a big project, lots is at stake and you are probably asking yourself: How can I tell our story? What’s our legacy proposition? Who’s story can we tell? Doing some reconnaissance work […]


Legacy marketing has traditionally taken form as printed collateral: brochure, pamphlet and oh my goodness, the dreaded “death newsletter“! How about diversifying your legacy marketing arsenal with some carefully and thoughtfully developed videos to post on your organization’s social media platforms, more specifically Facebook. According to Forbes, people over the age of 65 is the […]