Hello! I’m Ligia.
Thank you for visiting my website.
I have 20 years of experience fundraising for organizations in Canada and internationally. I have done everything from donor acquisition, direct mail, grant writing, major gifts to legacy giving (more commonly known as planned giving).
I have also done a lot of communications, strategic planning, board development and everything in between.
Over the year, I have worked with organizations that work in the area of mental health, environmental education, at-risk youth, social services, arts and culture, to international NGOs. Head over here to see the list of my past clients.
In 2014, I got certified as an Master Trainer by the AFP Faculty Training Academy.
In 2016 I was certified as a Creative Facilitator by Fantastic Studios. What does this mean? Well I’ve learned how to develop and run inclusive and creative strategic meetings and retreats that are based on traditional Design Thinking and Human-Centred Design. I currently give webinars through Charity-How-To.
My two super powers:
- Building fundraisers’ capacity through teaching, coaching, mentoring and presenting at conferences. My personal mission is to empower nonprofits to be strong and resilient and that can be accomplished by sharing all the knowledge I have acquired and continue to learn on a daily basis. Check out where I have taught in the past and where I’ll be presenting soon by clicking here.
- Helping organizations build (or rebuild) their fundraising infrastructure from scratch (or fixing what’s not working so well). Basically, how I see it is that if your house is not in order, you will struggle to reach your fundraising goals.
Did I mention contributed to a book? I authored the Small Shop Fundraising chapter in Excellence in Fundraising in Canada, Volume 2. I also regularly contribute to the AFP’s newsletter, Advancing Philanthropy.
And in super exciting news, in January of 2020 I became a doctoral candidate at the University of Kent School for Social Policy, Sociology and Social Research. Over the next few years I will be researching organizations’ attitudes towards national legacy umbrella campaigns as a tool to change people’s behaviour towards gifts in wills. My research will touch topics of psychology, sociology, behavioural and decision sciences – more specifically I’m reading a lot on how people make decisions, the concept of nudging, etc.
As you can imagine, I’ll be generating a lot of content and reseach on this so sign up to my blog to stay up to date on this research and how it applies to your fundraising work.
On a more personal note, when I’m not geeking out on legacy or fundraising related things, I’m either knitting, cooking or planning my next trip.