I’m Ligia. I have been fundraising for numerous Canadian organizations for nearly 20 years locally, nationally and internationally. I’ve done everything from donor acquisition to major gifts to planned giving (more commonly known as legacies). I’ve also done a lot of communications, strategic planning, board development and everything in between.

One of my biggest passions is building the capacity of nonprofits by teaching, coaching, mentoring and presenting at conferences. Did I mention contributed to a book? I authored the Small Shop Fundraising chapter in Excellence in Fundraising in Canada, Volume 2. I also regularly contribute to the AFP’s newsletter, Advancing Philanthropy.


When I’m not geeking out on legacy or fundraising, you will find me wither planning my next trip, cooking or knitting.

ABCR Conference in Sao Paulo, Brazil – June 6 – 8, 2019

Session: Ten Ideas to Elevate Your Small Shop Fundraising Program

A sala lotou tanto que fiquei imaginando se havia pessoas nas outras paralelas

Translation: The room was so crowded that I wondered if there were people in the other sessions

Foi excelente, na verdade. Trouxe inúmeras ideias que podem ser facilmente adaptadas na minha organização. A palestra foi feita com segurança, conhecimento e simpatia

Translation: It was excellent, actually. I have come out with many ideas that can easily be adapted for my organization. The session was presented with confidence, knowledge and it was pleasant.

Destaco com a melhor, pelo aprendizado que me proporcionou

Translation: This session stood out as the best for the learnings I acquired.

AFP Webinar – February 7, 2018

Title: Working Your Legacy Pipeline

“This is the first time I’ve heard this topic presented in such a structured way, very helpful to understand how to segment donors and respond to each of them appropriately”

I liked the way she broke down the steps of a donor’s progression and ways to respond at each stage”

AFP Webinar – June 7, 2017

Title: I Wish I’d Thought of That Ten Years Ago! Launching a Successful Legacy Program

“Excellent presentation!  Well organized and thorough.  Thanks!!”

Overall a good session. I like the info about mining data and rating prospects