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Top 5 Posts of 2021

January is a great time to reflect on the past year and set intentions for the upcoming year.

January is a great time to reflect on the past year and set intentions for the upcoming year. Whether it’s on a personal or professional level, setting intentions have proven to be more effective and sustainable than resolutions.

Part of the reflection I’ve been doing for the past few weeks, I reviewed the top blog posts of 2021  to get a sense of what resonated the most with you.

In case you missed some of them, here are the most read blog posts of 2021:

1) Understanding the Generational Divide – Traditionalists

This was the first of a 4-post series that explored the differences between generations and how legacies should be marketed to them.

2) A Fundraiser’s Worth Has To Change

This post advocated to stop referencing a fundraiser’s amount of funds raised as an indicator of success and worth. Luckily, much discussion resulted from this and we are slowly starting to see a slight shift in the sector.

3) Why Management Won’t Invest (More) In Legacy & What To Do About it 

The post set out to explain why management in some (read: most) charities suffer from cognitive dissonance which results in little, if any, investment in legacies and sets to offer possible solutions to counter this.

4) Understanding the Generational Divide – Gen Xers

The third of the 4-post series really resonated with my fellow Gen-X peeps! Check out how to promote legacies to the generation that is currently writing their first will.

5) Understanding the Generational Divide – Baby Boomers

The second of the 4-post series centered on the current generation where we are seeing the largest wealth transfer. Whether you’re just starting a legacy program or aiming to grow your current pipeline, this post will share some interesting insights to help you market legacies.

My wish for you is that 2022 be successful, enjoyable, safe and fun. Remember I am always available to help you reach your legacy goals.

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