Ciao from Venice! This week I’m headed to Peschiera del Garda in Verona where the Italian Fundraising Association is hosting its annual Festival di Fundraising conference. It’s not all pasta, pizza and Limoncello in Italy. It is the third biggest fundraising market in Europe after the UK and Germany. Italians generously donated €9.1m in 2017. […]


On my February 20th post, I talked about segmentation as being the first step to starting or rebooting your legacy program. In it, we covered database segmentation so you can send a survey to your donors. A carefully thought-out survey can be the difference between receiving useful insights that will help you plot your donors […]