On my February 20th post, I talked about segmentation as being the first step to starting or rebooting your legacy program. In it, we covered database segmentation so you can send a survey to your donors. A carefully thought-out survey can be the difference between receiving useful insights that will help you plot your donors […]


I thought that would get your attention. Reporting legacies is often a topic of great discussion and debate among legacy fundraisers. The pressure by decision-makers in organizations on the legacy fundraiser to both project figures and to meet these projections is in my opinion what is wrong and short-sighted in legacy fundraising as a whole. […]