Tuesday’s post on was the most read thus far. I hope it fostered an honest conversation about how we are not only reporting on legacies but also evaluating legacy programs and fundraisers, and it has. I would like to use today’s Q & A Thursday to address some of the questions and concerns the post […]
I thought that would get your attention. Reporting legacies is often a topic of great discussion and debate among legacy fundraisers. The pressure by decision-makers in organizations on the legacy fundraiser to both project figures and to meet these projections is in my opinion what is wrong and short-sighted in legacy fundraising as a whole. […]